Table of Contents
- What is a Bulk Email Sender?
- Real Benefits of Mass Emails
- How to Choose a Bulk Email Sender?
- Compare prices
- Look into domain reputation
- Check for email templates
- Ensure mailing list management is available
- Look for email automation
- How to Determine the Right Features You Need
- How to Send an Email Blast Without Getting Blacklisted
- Only email recepients who are opted-in
- Don’t send attachments
- Do a database clean-up
What is a Bulk Email Sender?
A bulk email sender is an online email software that lets your brand send promotional, marketing, or educational emails that are branded. It makes use of email as a platform to directly and personally communicate to your mailing list. A single sender is allowed to send hundreds or thousands of addresses at once through any bulk email sender.
Today, several brands prefer to use bulk email services to deliver marketing messages with very minimal effort. Unlike junk emails sent without the recipients’ permission, bulk emails are legal marketing campaigns since the recipients subscribe to receive them. However, if bulk email marketing is not properly managed, users may consider it spam, and consequently, it may hurt sender reputation. Further, a bulk email sender allows its customers to create and manage their mailing lists so they can easily add or remove contacts. Therefore, you can easily manage your lists by updating it with your new subscribers or unsubscribers. Bulk email senders are also connected to different major productivity tools for easier data management. Lots of bulk email sender nowadays are very adjusting to the new era of digital marketing. Apart from managing all the data you are handling from your mailing list, a bulk email sender can also help you with your targeted email campaigns.
Types of Bulk Emails
- Company Newsletters
A newsletter is an excellent way of keeping subscribers in the loop about what’s going on with your business. This is one of the best ways to stay connected to your stakeholders, not just customers. Newsletters provide insights, updates, or any form of communication that can sustain relationship with your company.
- Acquisition Emails
Mass email efforts are also used to acquire new customers. So if you’re a business who wants to expand your network or customers, you should start with building a mailing list and direct a mass email campaign for those that are yet to convert to your brand. This type of email may be used to share special offers to convince potential customers to make a purchase.
- Promotional Emails
Bulk emails are also mostly used in communicating the latest promos and deals to your mailing list. If you are a business working in retail, then you are probably using most of your mass email efforts to show your products and convince your audience to purchase.
- Retention Emails
After all the acquisition emails and onboarding emails, mass emails are there to keep our customers to choose your brand. These mass emails are generally sent to existing clients to keep building the relationship so that your clients or customer will keep purchasing from your company. Retention emails are also built to boost a brand’s customer loyalty.
Why Do You Need a Bulk Email Sender?
A bulk email service is very useful to many companies or brands. It takes the data management, template coding, reporting out from your to-do as they already provide the management for it as well as the reporting. Here are some important features of every bulk email sender:
- Lets users manage subscriptions and opt-out processes by adding and removing from mailing lists.
A bulk email service works very efficiently by automatically updating your mailing lists from those that are recently added and those that have opted to unsubscribe to your mass email campaigns. If you’re not using any bulk email service, chances are you are going to do this manually which takes a lot of data management and work.
- Provides email templates that are mobile-friendly and editable.
Bulk email services are highly efficient in creating your own newsletter spreads. You won’t be needing any manual coding or editing. If you have the images, the message – you can create an instant mass email campaign through their built-in templates you can choose from.
- Handles bulk email delivery.
This one is pretty obvious. The main purpose of subscribing to a bulk email service is help you deliver your mass email content to a number of email addresses.
- Prepares reports on marketing campaign performance.
Automatic reporting has got to be one of the most useful features of using a bulk email sender. This way, you can easily track which type of communication work best for your mailing list. Reports usually indicate the open rates, click-through rates, and unsubscribe rates.
How to Choose a Bulk Email Sender
- Compare prices.
This is probably the first thing you need to lookout for: how much does the email company charge for its services? For any business, it is crucial to weigh in the investment you’re putting into a certain campaign project as the return of investment is a top-priority. Therefore, you have to compare for the prices among the pool of your options and the ones that provide high-quality service. Aweber, for example has a range of affordable plans which you can choose from.
- Check for their available email templates.
A built-in email template saves a lot of time and money when creating a mass email campaign. They are reusable and can be customizable for multiple purposes. You better choose a service that provides the template/s you need and is fit to your brand.
- Mailing list management is available.
One of the key features that you need to check out is the mailing list management. This is very important as it helps you clean-up your mailing list easily, detect delivery errors, spam reports, and manage those that have unsubscribed to your list.
- Look for email automation.
Automated emails are planned emails that are sent to your subscribers at specific time intervals or as a response to the actions of users on a particular platform. This may be different to your regular newsletter campaign. However, it is as useful and important most especially if you are handling a sign-up campaign or website. Some examples of automated emails include welcome emails on signing up, thank you emails after a purchase, and reminder emails.
How to Determine the Right Features You Need
These are additional features and tools that are useful depending on your need. Some of these include:
- Segmentation: For grouping your mailing list
If you need more than just mailing list management where you want to group your subscribers according to their demographics or psychographics – then you need to consider a segmentation feature. It involves grouping subscribers according to age, gender, location, buyer status and so forth.
- Personalization: For targeted messages.
If you are looking at creating your mass email campaigns more personalized, then choose a bulk email sender that gives you the ability to create personalized content that is valuable and targeted for a particular customer.
- A/B testing: For data-driven assessment.
If you like getting experimental with your campaigns, then choose a bulk email sender that lets you assess two variants of any part of an email to determine which one performs best.
How to Send an Email Blast Without Getting Blacklisted
When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors.
Getting blacklisted not only damages your sending reputation, but it also decreases engagement with the subscribers who want to receive messages from that specific brand.
Before sending email blasts, marketers should put in the time and resources to ensure maximum efficiency. Below are some tips from Sendpulse for sending blasts that will help ensure your email marketing messages get delivered to the most engaged recipients and keep brands off the blacklist.
1. Only email blast recipients who have opted in
Sending unwanted mail, especially unwanted email blasts, is the fastest way to land on a blacklist. To avoid this, marketers can ensure they’re sending wanted email blasts by implementing double opt-in methods for new subscribers and creating preference centers for subscribers to choose what type of email they receive and how often.
2. Don’t send attachments in a blast
ISPs get suspicious when email blasts include attachments, so sending attachments in a blast increases your chances of getting blacklisted. Instead, as a best practice, include hyperlinks in an email blast versus an attachment. Links also makes it easier for marketers to track content engagement within the email.
3. Remove inactive users from your email list
Inactive users are more likely to report marketing email as spam. Marketers should be monitoring their lists frequently for inactivity to decrease this risk. Keeping email lists updated with the most active users also helps maintain your sending reputation with ISPs and reduces the chances of landing on a blacklist.